EGM Management

Providing greater capability for your gaming operations

MAX can help bolster the management of your gaming floor. We provide a mix of gaming machine analytics and expertise, procurement support, specialised services, and strategic advice to drive your gaming performance. Our team works hand-in-hand with you to build and execute your gaming strategy by analysing your current situation, providing unbiased recommendations, implementing your decisions, and continuously monitoring performance outcomes.

EGM Analysis & Reporting

We employ a range of tools and techniques including consistent performance analysis of thousands of EGMs across our network, to identify key growth opportunities for your gaming floor. Our monthly reports will highlight key trends and recommendations.

EGM Strategy, Selection & Placement

Bespoke analysis is completed for each recommendation ahead of planning and product selection. We consider all available options to determine the best choice for you, whilst also planning ahead for longevity.

EGM Manufacturers

Our unique relationships with manufacturers enable us to be well positioned for first to market opportunities, access to product performance insights, exposure to manufacturer product roadmaps and unlock competitive EGM pricing opportunities.

Deployment & Logistics Management

Our dedicated administrative and logistics team will oversee all required paperwork and liaising with manufacturers to ensure you receive fit for purpose EGMs delivered to your venue in a timely, admin-free manner.

Floor Design and Project Management

Our specialised team can assist in creating a gaming floor layout that is functional, aesthetically appealing and aligned with the overarching EGM product strategy to give your venue the best opportunity to optimise performance. Over the period of the contract, a dedicated Business Partnership Manager will be working closely with you and the management team, to ensure all business strategies are implemented and executed.

Answers to your Questions

Costs are calculated on a fee per machine, per day basis. However every venue is different, so every solution is unique. Depending on the requirements of your venue the overall fee structure can vary.

Not at all. The entitlements, ownership of your EGMs and ongoing investment remain with your venue. MAX will assist and support the procurement of gaming machines and games as required, to improve efficiencies within your venue.

Yes – we’re all about you and making sure that you are getting what you and your venue need. Our packages are tailored to suit the individual requirements of each venue.

MAX is one of the largest buyers of electronic gaming machines in Australia, so we have strong relationships with a diverse, competitive range of suppliers. Our experts offer an unbiased assessment of the best machines to suit your venue and business objectives, and we supply and maintain those machines with only your venue’s needs in mind.

No – we provide additional capability and scale for your business, big or small.

No – our approach is consultative. We work closely with your venue management team – and all final decisions remain with you. As a MAX customer, you will benefit from advice, insights and knowledge to help your business grow and gain optimal results from your floor, but you call the shots.

No – we offer an end-to-end solution for your venue to ensure your customers get a first-class experience every time they visit. After a gaming club or hotel chooses to work with MAX, what would our ongoing relationship look like?

Book a demo, hear more, or sign up to EGM Management

Please speak to your MAX business representative in the first instance, or if you are new to MAX please:

Download MAX Brochures (pdf)