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Performance Solutions

MAX takes a whole-of-venue specialist approach in transforming your venue, with a focus on driving long-term performance and setting you up for success.


Our Performance Solutions

We stay focused on your goals with our partnership aligned to your venue’s specific requirements. Our comprehensive suite of end-to-end products and solutions are designed to enable you to operate your venue more effectively, efficiently and sustainably.

Gaming Floor Management

Optimise your gaming floor with independent gaming product advice and fulfilment.


Grow your business with capital support from MAX.

Renovation and Refurbishment

Increase the customer appeal of your venue with MAX’s design services.

Training and Development

Access best practice training and development programs for your staff.

Analysis and Insights

Make informed business decisions with our comprehensive performance reporting.


Drive customer engagement with customised campaigns for your venue.

Gaming Floor Management

To optimise your gaming floor, we provide unbiased, independent gaming recommendations and fulfilment.
  • Game Performance Guarantee to swap out under-performing games
  • Prompt, reliable gaming machine service and maintenance
  • Service Support Centre – a single point of contact for expert technical support and servicing
  • Management and sourcing of new games, spare parts and consumables


MAX can invest in your business in a range of ways to help you grow and create a best-in-market experience, whilst keeping all entitlements and licenses with your venue.
  • Capital support for your venue
  • Purchase of gaming machines from your venue
  • Ongoing supply and maintenance
  • Ongoing upgrade program of machines and games

Renovation and

Our interior-design service helps refresh your venue to increase appeal to new and existing customers. We help you refurbish from implementation through to handover.

  • Mood boards, spatial planning, interior documentation and 3D design
  • Ongoing consultation throughout the project life cycle, including facilitation of the tender process and collaboration with other service providers
  • Gaming-room layouts, upgrades and reconfiguration
  • Furniture, fixtures, finishes and equipment scheduling

Training and Development

We guide and coach your team with best practice system training. Our in-house experts help you to deliver industry-leading loyalty programs with ongoing support.
  • Training on loyalty system and customer re-engagement
  • Advising on best-in-class procedures for your customer loyalty program
  • Ongoing training to support system enhancements

Analysis and Insights

We offer detailed reporting on your venue’s performance. Our analysis ensures informed decisions can be made.
  • Venue benchmark reporting against competitors within your Local Government Area (LGA) and state
  • Unique insights via innovative dashboards on a secure cloud-based platform
  • Strategic support and market insights from a dedicated Business Partnership Manager


Our marketing services experts help you create fully integrated marketing campaigns and long term promotional plans to drive retention and acquisition.
  • Marketing strategy, promotions and tailor-made creative design
  • A direct-marketing platform for in-venue offers and rewards
  • Access to third-party partners such as print and media

Our Process

We tailor our solutions for each customer, as we understand that every venue’s requirements are unique.

01 Consultation
Our team meets with you to understand your venue’s requirements, challenges and opportunities.
02 Solution Proposal
We provide a customised proposal detailing our recommended solutions to drive performance for your venue.
03 Strategy for Success

By reaching agreement to work with us, our expert team joins forces with you to formulate a plan focused on growth opportunities.

04 Transformation

We provide you with access to the resources, expertise, tools and training to turn your venue from good to great.

05 Performance Reporting

We help you understand the performance of your venue, from the gaming floor to your membership, with state-of-the-art reporting tools.

06 Ongoing Support

We stay in touch with in-person visits and phone calls on a regular basis to support you every step of the way.


Learn more about the MAX Performance Solutions difference, as we answer some of the questions you may have.
​The cost of our Performance Solutions offer is calculated on a fee per machine per day, however every venue is different, so every solution is unique. Depending on the requirements of your venue, which may include gaming machines, capital investment and refurbishment, the cost will vary.

Not at all. The entitlements remain the asset of the venue. MAX purchase the physical gaming machines and games (ancillary hardware, systems etc.). All improvements, entitlements and licenses remain with your venue.

Yes – we’re all about you. Our packages are tailored to suit the individual requirements of each venue.
MAX is one of the largest buyers of electronic gaming machines in Australia, so we have strong relationships with a diverse, competitive range of suppliers. Our experts offer an unbiased assessment of the best machines to suit your venue and business objectives, and we supply and maintain those machines with only your venue’s needs in mind.
No – we provide additional capability and scale for your business, big or small. Capital funding may be used in venue refurbishment, upgrading your gaming floor, marketing and promotional support and interior design.
No – our approach is consultative – we work closely with the venue management team – and all final decisions belong to the venue. As a MAX customer, you will benefit from advice, insights and knowledge to help your business grow and gain optimal results from your floor, but you call the shots.
No – we offer an end-to-end solution for your venue to ensure your customers get a first class experience every time they visit.
No – over the period of the contract a dedicated Business Partnership Manager will be working closely with you and the management team, to ensure all business strategies are implemented and executed to drive performance.

Let us know how we can help.