As pubs and clubs in New South Wales have begun their measured recommencement of operations, MAX’s customer insights capability has helped to understand the motivations of returning patrons.
Approximately 67% of customers have already visited their local and 69% of these have visited more than once according to a recent survey run at a number of NSW venues within the MAX network.
The main reason for visiting included having a meal out (73%) which shows customers want to get out and about again in their local communities. Engaging with friends and family (57%) also topped the list highlighting the desire for social interaction now that restrictions have started to ease.
Customers are happy with the way venues are managing social distancing and hygiene requirements at these venues giving them a level of comfort as they move around in their local area.
Adam Floyd, Head of Performance Solutions said: “Many of our venue partners have embraced the COVID-Safe guidelines during their reopening phase and have introduced creative ways to engage their customers throughout the lockdown. As restrictions have lifted, its warming to see local communities continue to support their local establishments by organising social outings with loved ones, while still maintaining social distancing requirements when in venue. Our venue partners are relishing the opportunity to re-connect with their members and customers in person again and being able to provide a safe environment for social experiences which are such a big part of our way of life.”
Email us at max@tabcorp.com.au to learn more about how our NEXT STEP initiative can help you discover insights to understand how you can meet your own customers’ expectations when returning to your venue.
