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Ensuring the NEXT STEP for your business is a smart one

Get the best results from your gaming operations post COVID-19.

 

In response to COVID-19, MAX has developed an initiative to help venues make important decisions at any stage of re-opening

Ensuring the NEXT STEP for your business is a smart one

NEXT STEP supports you to build a solid and customised recovery strategy for your gaming operations. As you commence your re-emergence and start to bring together and implement all the important steps for getting back to business, our mission is to ensure your NEXT STEP is a smart one.

We provide in-depth analysis that helps you and your team make informed decisions, as trade recommences. By focusing on your gaming performance, local area market results and customers, we are able to provide comprehensive recommendations to help you bounce back as effectively as possible.

Our three-step process to uncover your key insights

1

Securely access your data and performance metrics.

2

Expert analysis from our specialists.

3

Venue-specific reporting and presentation providing independent, unbiased outcomes.

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Analysis and insights focused on your gaming

Our flexible options with no lock in contracts allow you to critically analyse key areas of your business to help accelerate growth.

Gaming Performance

Make informed decisions to get the best out of your gaming floor
• Analysis and reporting on key gaming metrics

• Evaluation of current product mix and the impact to your bottom-line

• Review of local area performance and how your venue stacks up

• Identification of top performing EGMs by title, denomination and product group

• Actionable gaming floor and product mix recommendations

Member Activity

Uncover ways to keep your customers engaged, appeal to news ones and drive visitation
• Identification and measurement of key loyalty and membership metrics

• Insights into your gaming patrons and their behaviours

• Suggested improvements to your loyalty program and marketing campaigns

• Member recommendations your venue can activate

Customer Insights

Discover insights to understand meeting customer expectations and deliver a safe environment
• Re-engage your customers via our secure platform

• Understand the practical measures required to build customer trust

• Actionable recommendations to get your customers back through your doors

• Understand the success of your post re-opening strategies

Interested? Contact us today.

Fill out the form provided to request a call and one of our experts will get back to you as soon as possible.

Frequently Asked Questions

Find answers to some of the question you may have on NEXT STEP.

View FAQs

Trying to navigate COVID-19?

Stay up-to-date with the latest advice, guidelines and mandates provided by the relevant government and industry bodies regarding the COVID-19 situation.

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NEXT STEP FAQs

Download NEXT STEP FAQs

GETTING STARTED

A representative from MAX will call you within 48 hours to confirm eligibility and discuss NEXT STEP in further details. If you are eligible and would like to sign up to the program, we will provide an agreement for signing.

Once you have signed and returned the agreement, you will be required to fill out an onboarding form where you will provide consent for MAX to access relevant venue data to commence the analysis process. Further information is available on this process in the ‘Data and Reporting’ section below. Our team is available and able to assist each step of the way, so please do not hesitate to contact your MAX Representative.

In some instances, you will be able to make changes as long as the team hasn’t commenced the analysis process. If you wish to add product streams to your original selection, this may be possible depending on resource availability.

Yes – you are able to pick the product stream/s most relevant to your objectives whether that’s one or all three.

HELP AND SUPPORT

Yes – payment can be spread across a number of months to assist. Please discuss with your MAX representative at the time of signing the agreement.

Please discuss this request with your MAX representative who will provide a range of options.

Simply fill in your details via contact form on the NEXT STEPS webpage and a MAX representative will be in contact within 48 hours.

DATA AND REPORTING

Any data required to be provided by you will be done through a password protected encrypted server. If required, the encrypted server will allow you to upload your data via a secure web portal which only authorised MAX staff will be able to access.

Our team of experts can provide some guidance on how to extract data from various sources. If required, you can also talk directly to your system provider.

If you need to provide data, your MAX representative will provide you with a file that will structure the necessary format which you will then upload via a server.

MAX is bound by the Privacy Act and the Australian Privacy Principles. Click here to access our Privacy Policy.

No – as long as MAX is able to access the relevant patron data including carded turnover, revenue, headcount, gaming visits, food and beverage visits.

Depending on the stream of products selected, the final report will be available within approximately two weeks from when MAX receives the relevant data from the participating venue. For venues who opt into the Gaming Performance and Member Activity streams, the report will be available within two weeks. For venues who opt into the Customer Insights stream, you will have access to the dashboard with real time data. A report will also be sent once the survey has concluded in field.

This analysis is a once off and you’ll receive a report within approximately two weeks of sending the relevant data to MAX.

Yes – we encourage you to invite other members of the team who will benefit from the presentation.

CUSTOMER SURVEY

No – the surveys will be sent out by MAX using a trusted and secure email platform. We simply require access to your member database (name and email address) to send out the survey. As part of this process, you will confirm you have all necessary consents and authorisations from your members for the disclosure of your member database.

MAX recommends sending out the survey approximately three weeks post opening however if you have a specific date in mind please discuss this with your MAX Representative.

Yes – there are options to test a number of scenarios and could involve assessing preference of restricted opening hours, attendance numbers, use of the Government COVIDSafe app, partial reopening of the venue and more. Please discuss your requirements with your MAX representative.

Yes – the survey can include your venue logo and will be signed off with your venue name. Please provide the logo in hi res JPEG format to your MAX representative.

Yes – there will be a central email address that all feedback and questions will be sent to and any questions relating specifically to your venue will be forwarded on so you can respond directly. We suggest you respond to all customer feedback within 48 hours. The email address you provide on the onboarding form will be MAX’s point of contact to forward all relevant customer queries, so please ensure this inbox is regularly monitored.

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